As the year winds down, it feels like the perfect time to soak it all in and reflect on everything we’ve achieved in 2024. This year has been one for the books—so much creativity, so much collaboration, and a solid commitment to designing spaces that feel as good as they look. From big leaps to small wins, 2024 has been all about the journey (cheesy, but true).
Pushing Creative Boundaries
At Stil James, we’re all about creating spaces that hit that sweet spot between beauty and practicality—think cozy but elevated, functional but full of personality. This year, we leaned all the way into bold colour choices and clever design solutions that just made sense for the way our clients live. Whether it was a coastal retreat or a playful, kid-friendly forever home, every project this year allowed us to further hone that refined-yet-approachable vibe we’re known for.
The Heart of it all
This year, a big win for me was taking on the challenge of rebranding and creating a logo that captures exactly where we are today. The end result was better than we could have hoped for. It’s like when a sweater fits just right, this logo fits hits in all the right places. It’s modern, thoughtful, and carries just the right hint of playfulness—a true reflection of the Stil James brand as we’ve grown and evolved.
The biggest game-changer this year, in my opinion? Moving into our very first office space. Having a place that’s all ours to brainstorm and meet with clients has been an absolute pinch-me moment. It’s not just an office; it’s the next chapter in our journey, and we’re so proud of how far we’ve come. Seeing it all come together is nothing short of magical.
And I’m constantly thankful for our team. Here’s something you might not know about us: we’re all self-taught. Each of us has come from different educational and professional backgrounds, but the roots that we share are what have brought us here—unwavering curiosity, fearless problem-solving, resilience in the face of challenges, a dedication to exceptional communication and client service, and a shared passion for growth. Let’s be real—success isn’t about the degree on your wall anymore. When you’re working in a niche field, it’s all about being resourceful, staying curious, and diving in to figure things out. We’re living in a time where you can teach yourself anything—Google, YouTube, podcasts, online courses… they’re all there, just waiting for you. The only thing standing between you and the next big thing? Your willingness to show up, keep learning, and put in the work.
Looking Ahead
This year has also been full of behind-the-scenes work on something we’re so excited to share soon: Loran. While we’re not quite ready to spill all the details, we’ve been pouring our hearts into bringing this new venture to life. Stay tuned—it’s all coming together for a big reveal this spring. The names of our companies also hold a really special significance. “James” is Natalie’s daughter’s middle name, and “Loran” (pronounced LOH-RAAN) is my daughter’s middle name. These names are so personal and represent the heart and soul of what we do—building something meaningful, unique and lasting.
I’m so proud of the work we’ve shared this year—whether it’s a stunning 1900’s cottage renovation or one of our “just lipstick” projects that proves even small changes can make a big impact. Sharing our process and finished spaces on social media has been a ride (hello to all the lovers & haters). We’ve also been fortunate to receive some amazing PR coverage, which has been both humbling and so exciting. Seeing our designs resonate with people and our aesthetic being embraced has been a majorly rewarding part of 2024.
As we step into the new year, I’m filled up with gratitude for our clients, our collaborators, and our incredible team. We’re ready to take on new challenges and most importantly, keep creating spaces that make life better for the people who live in them.
Cheers to another year of magic, connection, and beautifully designed spaces.
Victoria
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